The priority heuristic: Making choices without trade-offs.
نویسندگان
چکیده
منابع مشابه
The priority heuristic: making choices without trade-offs.
Bernoulli's framework of expected utility serves as a model for various psychological processes, including motivation, moral sense, attitudes, and decision making. To account for evidence at variance with expected utility, the authors generalize the framework of fast and frugal heuristics from inferences to preferences. The priority heuristic predicts (a) the Allais paradox, (b) risk aversion f...
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ژورنال
عنوان ژورنال: Psychological Review
سال: 2006
ISSN: 1939-1471,0033-295X
DOI: 10.1037/0033-295x.113.2.409